top of page
Writer's pictureTGA

Embracing the Green Wave: How Troca Pioneered Cannabis-Friendly Hotels

Updated: Jun 27

In this Boston.com article, the site celebrated the rise of cannabis tourism in Massachusetts, spotlighting Troca Global's innovative role in designing lifestyle hotels for cannabis enthusiasts. With research-driven strategies, Troca Global's hotel advisors identified a growing market, tapping into the high-value traveler's quest for unique experiences. This trend is set to boost the local economy, offering a fresh appeal to the state's tourism sector.


The article explores the surge of cannabis tourism in Massachusetts, with Troca Global's hotel advisors playing a pivotal role. Their research and assessments identified a demand for cannabis-friendly accommodations, leading to the design of a lifestyle hotel catering to this niche market. This aligns with trends showing that high-value travelers increasingly seek unique experiences.


Statistics indicate that about 29% of U.S. adults have tried cannabis, with many expressing interest in cannabis-related travel experiences. The boutique hotel market, valued at $17 billion in 2020, is growing as travelers prioritize personalized and unique stays.

Troca Global's initiative taps into these trends, aiming to enhance Massachusetts's appeal and boost the local economy through cannabis-friendly tourism.


For further details, you can read the full article here.

Comments


bottom of page